Significance Of Customer Satisfaction
December 17, 2008
Do you advertise online? Many Big corporations spend thousands of dollars through out the year in advertisement. These firms spend cash on TV advertisements, newspaper advertisements, pay lot of buy ad spots in magazines. With internet getting popular more and more firms are spending lot of money in online advertisements as well. However how many of those firms track if these advertisements bringing those sales figures they
expect? Well some of them might be.What is the most effective method of advertising to improve your sales? Let’s find out. This is what I found in one of the sites recently.
I have been thinking of getting a HDTV for my house. Naturally I went to google and searched through the HDTV reviews available online. I found that most of the Samsung HDTV models are rated high by most of the reviews. Few years back I wouldn’t have imagined Samsung beating Sony HDTV models. But they have done it through their excellent quality products and customer service. How important is customer service and after sales service? Take a look at Toshiba. One of their HDTV models 42RV530U is high definition television with awesome picture quality and features. But if you see the customer reviews of this Toshiba HDTV, you will see that there are few customers who are very disappointed with the poor customer service from Toshiba. Will it affect the sales of this TV? You bet… Look at the best selling HDTV models of 2008. Even Philips managed to get inside the list with their eco friendly HDTV, where as Toshiba is nowhere in top 10, despite of their excellent quality products. Continue reading…
Don’t you think that if Toshiba took extra care of their users they would have had lot more sales. They surely would. The word of mouth is the most effective advertisement for any company and is free. A satisfied customer will inform about your product to all his friends and relatives and they in turn will recommend it to their friends and families. The potential is exponential. And when it comes to sales a satisfied user can bring in more sales than any ads out there. There is point spending millions of dollars in advertisements if you can’t get satisfied customers. All the money you spent to bring in new customers will be waste if you can’t offer them good service. It is high time that sellers understand the importance of customer care especially in today’s highly competitive market. If you are running a firm or promoting a product on internet, remember this. Are you really making your consumers happy?
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